About Keka Hr :

• Biggest Series A funded SaaS company in India.
• Loved by 6500+ customers
• PMF Achieved
• Currently Scaling to Other Geographies ( Dubai , SEA , USA)
• Stage of the Product : Early Scaling.

What does Keka do? - The Elevator Pitch 📢

So, imagine that it’s that time of the month, and the whole HR and Finance departments are scrambling to finish the month’s end work with calculators clicking, numbers churning, pens waving, and cheques signing. and add a dab of monotony to it.

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And do so for 100, 200, or even 50 employees; the possibility of making a mistake is high, and the results of a mistake are a wrongly credited salary that can’t be asked back.

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Great, now add taxes to it.

Seems like a misery? Well, that’s because it is. And that is the core use case of the product.

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KekaHR is a painkiller tablet for organizations that helps avoid a ton of misery for the company and its employees by automating all the mundane HR and payroll tasks on a platform.

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Keka : Products and Features

• Hiring & Onboarding
• Core HR
• Performance
• Payroll
• Time and Attendance
• Time Sheet Software.​

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ELG Litmus Test:

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• Pricing ✅ : Pricing is based on number of users. Hence Keka has a dual model. Low Volume , High ARPU for Enterprise Companies. High Volume, Low ARPU for SMBs
  
• Sales Cycle

CAC to LTV :

Understanding the problem and Nuances :

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Hence we will be doing the following events:

1. HR Huddle : This will be for both SMBs as well as Enterprise Accounts. SMBs will be invited as attendes along with Enterprise Accounts sitting on the lower end of the ticket size spectrum. For Diamond Enterprise Accounts , we will be trying to call them as speakers in these events to solve for brand engagement and help accelearate the ABM funnel.
2. Bi-Monthly RoundTables : This will be done on a bi-weekly basis with Enterprise deals already in the sales pipeline to accelarate closures or with Accounts currently in the ABM funnel.
3. Weekly Masterclasses: Weekly Masterclasses with industry leaders along with Case Studies to solve for discovery.

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HR Huddles:

Format :

A 6 month pilot project where we invite HR thought Leaders on a weekly basis and have engaging discussions with them regarding the most pressing issues happening today in the world of Employee Experiences / HR and position Keka as a thought Leader . We are aiming for around 24 such events over a 6 month period. This will be positioned a series and we are aiming for a total of 10,000 registrations for this event

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The Stratergy for calling thought Leaders for the event will be as follows: 1. 30 % —→ About 8 Sessions will be taking by HR leaders from Diamond Accounts. These will be HR leaders from our targeted ABM companies for India. The filter that we will be applying to select these leaders is how strong a brand name does their employer have rather than the number of followers the speakers have on Linkedin. We will trying to solve for revenue via them

2. 45 % —> About 10 Speakers that have a high reach / followers on linkedin . These could either be founder or HR Leaders. We will be trying to solve for distribution and registration via them.

3. 25 % ——> About 6 speakers from really big giants , that fall way above our ICP , but via them we will be trying to solve for Trust and Brand. Companies that could come up in this list are

1. Reliance.

2. HUL.

3. NetFlix.

4. SBI

5. Adani Groups.

6. LIC.

7. Semen Institute of India.

8. Raymond

9. WIPRO

10. ITC etc.

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IAP :

Summarising the JTBD and friction points for our ICP:

JTBD

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The Goal :

The Goal of the HR Summit is to establish Keka as an Industry Leader. Apart from solving for branding, heart share and mind share , the HR Huddle will help move the revenue needle in the following ways:

1. We will be inviting SMB firms to the event as invitees. Small to medium size companies / early stage startups that are already there in the sales pipeline will be called for the event as invitees.
2. Low ticket Enterprise accounts will also be called for the event along with high value diamond accounts part of the ABM outreach being called as speakers .

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Registrations ——> 10,000

. Deals booked from Registration (5%) ——> 500

. Conversion (10%) —→ 50

. Average MRR —> 10,000

. Total New Revenue —> 5 Lakhs. Converting 1 ABM account —→ 1 lakh

. Hence total increase in MRR —→ 6 Lakhs

. Total Increase in ARR—→ 72 Lakhs

. Event Cost —→ 12 lakhs

. Cost : Revenue —→ 1:6

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Platform

Airmeet 💈

Keka would want events to bring people together and contribute towards their business goals. Airmeet gives us unique opportunities to connect with our customers, clients, and prospects to create brand awareness, brand impact, and brand recognition.

Airmeet is a great platform to create awareness, nurture leads and connect people. Keka believes in the power of demand generation, which is providing value to prospects and potential customers before asking them to sign for a Demo or use the platform.

Airmeet can easily handle 100,000+ live, concurrent attendees. The Speed networking feature will allow attendees to make connections, and Keka could leverage it to build their community. The Roundtable discussions feature – Airmeet’s social lounge is highly effective for roundtable discussions and increased engagement.

Additionally, Airmeet is filled with features to engage with the virtual audience, like chat, networking, the ability to hop on a camera and ask questions, etc.

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The Speakers

SPEAKERS

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How to invite the Speakers??

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Hey Tanmaya Jain,

I'll be crisp.

We are curating speakers for HR Huddle, the biggest and longest Virtual event for HR Leaders. It will have a time span of 6 months and we will be having 24 speakers speak on the biggest issues for HR each week. More about this here. The stage will be shared by Harijeet Singh Kaur, Aditya Kohli & other HR leaders and founders of the ecosystem. This event is set to be attended by atleast 10,000+ folks. The idea is to position you as a thought leader in the HR Segment. The conversation theme is “Are HRs equipped to deal with the Remote work Era??”. The session will last for an hour on October 4th , friday. We would love to have you speak at the event. Looking forward to your response.

Thanks & Regards, Karan.

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How to solve for Event Distribution

Stage 1 :

Day —→ T - 45

We will need to have a meeting with the entire Revenue Group, Sales + Marketing and inform them that going forward they will have to share all the videos , that will be shared with respect to the event. Have an intern specifically looking after this. Along with that we will have to inform that we are taking an initiative to standardise everyone’s linkedin.

Standarisation of Linkedin will include:

1. Standard linkedin background.

2. Standarised professional photo.

3. All SDRs having similar Headline and current position.

Day ——→ T -35:

Linkedin Announcement with a video and the header:

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HR Huddles

Coming Soon …… ⏳

https://drive.google.com/file/d/17MMmI-bOndioN7wfR5JqEprPWatQr8t8/view

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Day —→ T - 30 :

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Proper Linkedin Annocement. Also revealing the name of a few speakers to create excitement.

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Linkedin Post :

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🚀 Elevate Your HR Insight with "HR Huddle" - Unveiling a New Era! 🌟

Greetings LinkedIn Community,

Prepare to be awestruck because we're about to launch something truly extraordinary – presenting "HR Huddle"! 🎉 Our mission? To revolutionize the way we decode today's HR challenges and reshape them into tomorrow's opportunities.

📅 Mark Your Calendar: Commencing [Launch Date], a 6-month odyssey awaits. Each week, you'll be treated to a thought-provoking event that unites distinguished Founders and HR Leaders from India like Harjeet Khanduja: CHRO reliance, Tanmaya Jain - CEO Infeedo, Abhishek Patil and Udayan Walyekar- Founders Growthx, speak on today's most complex HR dilemmas.

🌐 The Purpose: In a rapidly evolving business panorama, the role of HR is undergoing an evolution of its own. "HR Huddle" is your VIP pass to a comprehensive exploration of topics like optimizing remote work, fostering diversity and inclusion, navigating talent acquisition in a digital world, enhancing employee well-being, and much more. Our goal is to empower you with insights that transcend conventional thinking and lead to tangible breakthroughs.

🎤 Meet the Visionaries: Our curated lineup of speakers represents a convergence of expertise and experience. Brace yourself for a symphony of perspectives, strategies, and success stories that have redefined the HR landscape.

Ready to unlock a treasure trove of knowledge? RSVP now and secure your seat at [Event Registration Link]. This is your chance to be part of a transformational journey that promises to reshape your HR approach.

Let's embark on this quest for innovation and excellence together. Spread the word, invite your peers, and let's make "HR Huddle" the nucleus of forward-looking HR insights.

See you at the inaugural session on [Launch Date]!

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Post the initial annoucement from day T-28. i.e about 4 weeks before the start of the event we will start rolling out one or two names of the speakers every couple of days who will be speaking at the event and will create a content flywheel as belows:

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Creating Content Loops:

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Lever 2 for distribution :

Email Campaigns:

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1. Get data of all HRs from CRM and run curated campaigns .

2. Change Email signature of all SDRs and AEs and add links for registration to event.

3. Display the event on the website with banners.

Lever 3 for distribution:

Partnerships

Lever 4 for distribution:

Tiered access to events , with personalised swags and backstage access to a select few members + Referral Loops.

Solving for Registration to attende funnel: (Incentive Circles)

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​Outer Incentive Circle :

• No Recording Available.
• Get a chance to connect with fellow HRs
• Have your questions answered.

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Inner Incentive Circle :

• Networking sessions/ Breakout Rooms with top HR Leaders.
• Sharing exclusive pdfs / excel/ playbooks at the end of the event.
• 3 Lucky members to get a chance to be on the spotlight and solve a problem with the guest speaker.
• Keka Merchandises and certificate of completion for people who attend all the sessions.

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Event Structure :

Note : Here I am designing the event for the discussion by Tanmaya Jain on Are HRs equipped to deal with the Remote work Era??

Pre Event : 15 Mins Before the Event:

1. Open the Zoom / meeting room. Give permit to all early joiners. Play songs in the background.
2. Do ICe Breaker sessions, ask the goal of joining the event. Do Polls etc.

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Opening Act Design :

Introducing the speaker Tanmaya Jain, Founder Infeedo and building his character for the event and creating the buzz.

Lines at which the conversation needs to be built:

1. Tanmaya Jain is building a product focused on the HR domain.
2. He understands the problem of the HR like no one.

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Punch Lines to drop :

1. The need for automating HR process and understanding the need for adopting tools to help HR.

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Solving for post event distribution of content:

1. People who write the best summary of the event on linkedin will get cashprices/ amazon vouchers.
2. Posting snippets